Focus groups have the potential to provide rapid and timely collation, integration and assembly of the views of a variety of different types of stakeholders into a plausible theory. Depending on the research objective, the focus group can. Use in the real world employers can use focus groups to gather feedback from employees. The ngt is a highly structured facetoface group interaction, which empowers participants by providing an opportunity to have their voices heard and opinions considered by other members. The focus group fg has been actually employed by marketing, and is becoming importanct also in other areas. An introduction to the focus group method the nature of focus group research why the focus group is used in the health and social sciences some criticisms about the focus group method history and development of focus group methodology focus groups employed in market research and social research virtual focus groups. If youre looking for a free download links of developing questions for focus groups focus group kit pdf, epub, docx and torrent then this site is not for you. These informal group discussions build upon the social networks that operate in a natural setting. Guidelines for conducting a focus group data innovation project.
It is important that a facility is selected which is neutral to the group or if a preexisting group exists, their regular meeting room can be used gibbs 1997. Policefoundation 43 appendix a focusgroupsummary fromdiverseneighborhoods,governmentdepartments,andorganizationsinordertoobtainavar. Focus groups can help guide marketers in providing better goods and services. Below is a general guide for leading our focus groups. Toolkit for conducting focus groups this manual has been provided to assist you in conducting focus groups. Every month, we announce the fpg monthly sweepstakes winner on our facebook page. An experiential report lucia beatriz ressel, dulce maria rosa gualda, and rosa maria braccini gonzales lucia beatriz ressel, msc nursing, assistant professor, department of nursing, universidade federal do santa maria, santa maria, rio grande do sul, brazil. What is often lacking is an understanding of how the research method design. More detailed information can be found in the reference section below.
We may modify this guide as needed as each focus group will inform the subsequent groups. Each session contained a lead facilitator and a support leader. How do the particular tensions and dilemmas of focus group participation and moderation relate to the data obtained. Focus pointe global survey fpg complete focus group.
Setting up a focus group to assess your products and services can help your small business develop new. The material is presented to help the novice learn how to actually conduct a focus group while at the same time enables those more experienced with focus groups to check their own performance against best practice. Focus groups procedural guide this overview of procedures used in developing and implementing a focus group are just that an overview. In a focus group, you bring together 69 users to discuss issues and concerns about the features of a user interface. The dynamics within a wellrun focus group tend to lead to more. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, focus groups as qualitative research, and as coauthor of the focus group kit. Terminated 201505 the focus group on smart sustainable cities was established by itut study group 5 in february 20 and concluded its work in may 2015. A very popular datacollection technique used in qualitative research is the focus group. A focus group is a method of research involving a small group of people usually six to eight.
Additionally, the setting if not presented in an open and inviting environment may skew responses from group members. Asking the right questions is critical in focus group interviewing. Read the focus group guidebook focus group kit pdf free. Suggestions for larger organization of the meeting. Mpi on behalf of the denver international airport dia concessions program. Completing this survey has earned you 1 entry into the focus pointe global monthly sweepstakes. Focus group discussion overseas development institute. The focus group approach for collecting qualitative data can be usefully applied in social gerontological studies, both in a single setting and crossculturally. In order to do a focus group interview a group of individuals is gathered in function of their specific profile or characteristics to explore a limited number of focused questions sofaer,1999. This book describes a practical process for identifying powerful themes and then offers an easytounderstand strategy for translating those themes into questions.
In a typical focus group, approximately 6 to 10 people spend 60 to 90 minutes voicing their opinions about your website or application. Likewise, if most group members mention that your product was difficult to use, you may want to consider altering its design to make it userfriendly. The observer can influence the group through hisher biases unless the focus group is repeated. Panel selection focus groups can consist of preexisting groups if those groups have the expertise. All methods involve interaction within a group of participants, yet they can provide different outcomes. Guidelines for conducting a focus group surveys assume that people know how they feel. Preparation for each focus group discussion section 7. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Before the group begins, conduct the informed consent process, including compensation discussion. The focus group guidebook focus group kit by david l. In addition, he has worked extensively on mixed methods, including a book for sage, integrating qualitative. Morgan is a professor emeritus in department of sociology at portland state university. In this chapter, i will focus on the importance of the focus group method, its history, and its benefits and pitfalls.
Much of the work presented here is taken from two sources. When estimating focus group costs, consider the location and cost of staff time to observe the session, as well as more obvious expenses like facility rental, moderator time, and supplies. Oct 15, 2012 likewise, if most group members mention that your product was difficult to use, you may want to consider altering its design to make it userfriendly. How to use focus groups to test new products or services. Read planning focus groups focus group kit ebook free. Focus group as a method of data collection in nursing. The focus group completed its work on 2nd march 2015 and submitted the deliverables to itut study group 5. Dia focus group summary page 1 focus group summary on february 5th, 2009, two focus groups were conducted by market perceptions, inc. Focus groups are a inexpensive way to identify peoples preferences, motivations, thoughts, feelings and attitude towards a product or service. Throughout, planning focus groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. Setting up a focus group to assess your products and services can help your small business develop new offerings and predict revenues more accurately. As with any research study, the first stage in conducting a quality focus group is to.
The group of participants is guided by a moderator or group facilitator who introduces topics for discussion and helps the group to. Patented swivel brackets provide easy installation. Heong the focus group discussion fgd is a rapid assessment, semi. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Each book has a full description and a direct link to amazon for the download. Needs assessment focus group toolkit the focus group toolkit is provided so that multiple people can gather input from community members about the issues and concerns facing families and individuals related to health, learning and school readinesseducation, strongfunctioning families, and other critical areas in a consistent manner.
Pdf using focus groups in medical education research. Useful probes in focus groups university of illinois at chicago. Exemplar questions illustrating how these information requirements can be incorporated into a moderators focus group outline for a specific topic are also presented. List of focus groups that completed their activities in.
Instead, i find it more useful to think that the degree of formal structure in a focus group is a decision that the research makes according to the specific purposes of the research project. Introduction 10 m welcome participants and introduce yourself. The focus group kit published by sage the focus group guidebook by david l. It was refreshing to find more than i anticipated in its pages. I computed the total cost under the assumption of running two focus groups during the evening, while recruiting 10 people per group. Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation. Please make sure that you inform everyone you invite to. Pdf developing questions for focus groups focus group kit popular collection pdf developing. What participants in the group say during their discussions is the essential data in the focus group morgan, 1998. Maintain neutrality control the environment guide the conversation generate valuable information 3. Its straightforward, commonsense approach is represented with such eloquent language. One study says that the recommended number of people per group is usually six to ten but some groups go as high as fifteen.
Focus group as a method of data collection in nursing research. Focus group discussion a focus group discussion fgd is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. Also, i included the cost of a moderator from the top of the estimated range since it really pays to get a good moderator for your focus groups. Groups are generally homogenous on a or several criteria relevant to the focus of the discussion. Made of rust resistant 1 round stainless steel tubing. Worklife balance focus group guide in this guide, we have presented some recommendations for running a focus group conversation about issues of worklife balance. This article reflects on a tertiary education institutions utilisation of focus group interviews fgis as a qualitative evaluation instrument, using action research as the methodology. Useful probes in focus groups v give me a picture, description of v id like you all to discuss, decide v tell me what goes on when you v describe what its like to v tell me about tell me more about that v somebody sum this all up v give me an example. There are plenty of genres available and you can search the website by keyword to find a particular book. Developing questions for focus groups focus group kit pdf. The first few moments in focus group discussion are critical. Introduction to focus groups naval postgraduate school.
Developing questions for focus groups by richard a. Defining a focus group the focus group has been defined as a carefully planned series of discussions designed to obtain perceptions on a defined area of interest in a permissive, nonthreatening environment krueger and casey, 2000, p. Explanatory qualitative analysis information requirements are derived from an expectancy value model of attitudes. Focus group on smart sustainable cities fg ssc established 202. Entering the community and activities for the reception of participants section 8. Depending on the research objective, the focus group can be used alone or in conjunction with other methods. Useful probes in focus groups university of illinois at. Group size keep it small focus groups are usually pretty small to allow participation from all members.
Ebook analyzing and reporting focus group results focus group kit. Developing questions for focus groups focus group kit. The lead facilitator was responsible for conducting the interview, while the support leader ensured that the group stayed within the defined time limits. This may be due to us not having enough information about. The experiences of the research teams participating in the comparative study of asian. Richard krueger suggests ways of categorizing, phrasing and sequencing focus group questions. A moderator guides a small group discussion on topics raised by the moderator. Team leader focus group training 1 deciding to use focus group discussions 2 designing the study 3 selecting and training staff 4 selecting the study participants 5 developing the question line 6 managing the information you collect 7 analysis of the results 3 8 16 19 26 30 part h. This kit provides all one needs to know to run a successful focus gr.
Are you receiving too many email invitations for studies that do not pertain to you. Focus groups provide information and guidance about a research topic through the use of group dynamics. The focus group was held in a conference room at the csir in pretoria, south africa, as this was a place familiar to all. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules. This kit will provide the reader with a systematic and readable approach to the design, implementation, and analysis of focus group data. The opinions of potential users of a policy databank service 1 focus group there were 9 participants to the focus group, all of whom either generated data or actively used.
190 821 954 1533 847 58 1361 471 792 434 497 1351 489 954 993 1620 1057 376 1001 353 695 581 223 917 330 1383 1437 1169 970 1482 1101 1300 968 698 1141 1155 687 854 911 74 90 575 1088 607 56 114